New Balance Grey Store Opening
New Balance has opened the first Grey Store in Melbourne at QV.
New Balance
Albert Coates Lane, Level 1
New Balance's most elevated retail concept, the Grey Store brings together the best of New Balance lifestyle in a space designed around craftsmanship, storytelling and contemporary culture.
Globally, Grey Stores represent the pinnacle of New Balance retail - showcasing the brand’s most sought-after product, collaborations and design expression through an elevated and highly curated environment.
The QV Melbourne store is the third Grey Store location in the APAC region.
The store features exclusive collaborations, MADE in USA and MADE in UK collections, and limited-edition releases not typically available elsewhere. Designed as a gallery-like space, the store offers a more considered experience centred on quality, discovery and cultural connection.
Melbourne’s globally recognised creative identity made the city a natural home for the concept, with the Grey Store designed to sit at the intersection of performance, style and community.
Discover the New Balance Grey Store in Albert Coates Lane.
